RetroWizard Brand Guide

Brand standards for the RetroWizard dropshipping store and all customer-facing content.

Brand Overview

RetroWizard is a curated retro gaming handheld store. We are friendly experts — not a generic gadget shop.

• Name: RetroWizard
• Tagline: Curated retro handhelds & gear
• Domain: retrowizard.net
• Support: support@retrowizard.net

Color Palette

Vibrant 90s spectrum on a clean base — coral, amber, teal, violet, and sky used as intentional accents. Customize in globals.css.

Typography

• Body: Geist Sans, 16px
• Headings: Outfit, weight 600–700
• Code / Specs: Geist Mono

Logo Usage

• Wordmark in Outfit bold on navy or cream backgrounds
• Do not stretch, rotate, or add effects
• Accent color (teal) for links and CTAs only — keep the rest neutral

Tone of Voice

Friendly, curated, expert. Enthusiast-to-enthusiast — never corporate or overly salesy.

• Lead with the experience, not the chipset
• Be honest about device limitations
• Keep paragraphs short and scannable

Example Product Copy

Short description

The pocket retro king — crisp 3.5" IPS display, Wi-Fi, and OnionOS-ready out of the box.

Long description opening

The Miyoo Mini+ is the handheld that started a revolution. Ultra-compact at just 81mm wide, it slips into any pocket yet delivers a stunning 640×480 IPS panel that makes 16-bit classics pop.

Full guide available at docs/brand-guide.md in the project repository.